Our Story

About us

With the prime impetus of supporting the local industrialists in mind, the Kids Joy brand has been released under Kiddies and Toys International in the year 2007. Since then the brand has been flourishing with unprecedented tempo of rapid progress owing to its four key factors of introduction viz. Quality, Uniqueness, Local industry and Affordability.

This product line which started with 20 odd essential items has now being grown into an array of Mother and Baby care products well over 150 and still growing. In view of the most essential product lineup catering to the Baby and Mother Care market, it must be emphasized that it’s achievement of excellent sales growth is due to the indefatigable efforts rendered by its dynamic personnel behind the Brand.

The constant maintenance of export quality standards in the Brand, made it possible to secure a prominent place in all Super market Chains and Departmental Stores. Hence, it has captured a professional strength in the marketing field catering most of the indispensable baby requirements for the expectant mothers as well as to the new born babies.

Integrating the substantial experience over the years in the field of marketing of Baby and Mother Care products, we have decided to extend the Kids Joy range to auxiliary products too, in order to assist the customers to acquire quality products at an affordable price

Our Vision

Bringing Love and Joy to every family through safe and quality products that are stylish and unique whilst supporting our local industry.


Quality, Uniqueness, Affordability and Local Industry – Sri Lanka’s own Baby and Mom to be Brand.